Art Düsseldorf 2017

Art Düsseldorf 2017

Tom Postma Design was commissioned by Art Düsseldorf to develop a strong and mature fair plan within the halls of Düsseldorf’s Areal Böhler, to help position its inaugural edition as a strong regional art fair. 

In the run up to the opening of the fair in November 2017, a clear lay out was developed that combines three halls of the former factory complex into one show. The newly designed floor plan offers gallerists and visitors a simple and clear structure of straight open aisles, that are interconnected by a major boulevard and intersected with strategical art squares, smaller exhibitions, catering and seating areas. The main aisles run parallel with the main architectural structure of the halls to preserve the awe effect of the industrial complex and its natural light. The aisles feel natural and comfortable in both width and height.

Art Düsseldorf combines the established with the new, showcasing the experimental and the canonized in a direct opposition under the same roof. The first edition featured around eighty established and young galleries from twenty-one countries that showed modern and contemporary art.

By selecting Düsseldorf’s Areal Böhler as the venue of Art Düsseldorf, the fair has positioned itself at the junction of the Rhineland and the Ruhr Valley: in the very heart of a metropolitan region with ten million inhabitants. The majority of sixty percent of the showcasing galleries came from the region (Germany and Benelux) and forty percent were international.

www.art-dus.de